Creating a brand for your company is one of the most important things you can do as a business owner.
Great brands are more than what they are selling or the services they offer. They focus on their purpose as a company. Think of Nike as an example of a company with a clear purpose and great branding.
Mike Jones, CEO of Resound, was the featured guest on this episode of MAC6 Community Connection Radio Show and Podcast. Jennifer Burwell, Kyle McIntosh, and Mike talked about everything from branding to marketing, the MAC6 community, to great books and more.
They all agreed that branding is an integral part of a successful business.
People are intrinsically remarkable, and since organizations are created by human beings – every organization is remarkable too. Unfortunately, most organizations don’t act like it.
Resound helps B2B companies find their authentic identities in order to resonate with their audiences and build lasting customer relationships through branding, websites, video, and marketing content.
Remarkable brands require authenticity and a die-hard commitment to values and purpose. Mike Jones passionately pursues these beliefs as CEO of his brand agency – Resound. (He also explores these topics as co-host of the podcast AZ Brandcast.)
In recognition of the work he’s done, this Arizona native has been named one of the state’s 40 Under 40 business leaders by the Phoenix Business Journal. He’s also co-directed PHX Startup Week, cofounded ThrivePHX, and serves on the board of Conscious Capitalism Arizona. He and his wife and three kids live in very sunny, Mesa, Arizona.