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For anyone considering Entrepreneurship, here are a few tips shared on this episode of MAC6 Community Connections Radio Show and Podcast…
- Be sure you always manage your cash, because everything you do in business will take longer than you think
- Build a team that you trust and find a supportive community to be a part of
- Success can be defined in succession. If your company continues beyond you, then you know you have succeeded
Kyle McIntosh and Jennifer Burwell, co-hosts were joined by Diann Peart and Denis Leclerc from Truce for this special episode. They shared some inspiring stories about their company along with advice for other business owners and teams. Truce develops, manufactures and sells 100% nontoxic cleaning products, pet products and personal products. They are leading the industry on transparency by listing all of their toxin-free chemicals on the label and asking competitors to do the same.
Truce develops, manufactures and sells 100% nontoxic cleaning products, pet products and personal products. Their mission is to provide people with peace of mind by helping them rid their homes and lives of harmful chemicals. Truce uses traditional ingredients that have been used for generations to clean their homes and environments: olive oil, vinegar, rubbing alcohol, hydrogen peroxide, salt, baking soda, and essential oils.
Truce products are available online and in local grocery stores. They recently developed a product that removes chalk buildup from gymnastic mats safely and thoroughly with no harmful chemicals, making gymnastic studios safe for children and adults. Truce was created in the 900 sq ft backhouse on Diann’s property and grew there for over 6 years. The company now occupies 2200 sq ft of co-manufacturing warehouse space in Tempe. Truce is committed to maintaining the smallest carbon footprint possible and sources all ingredients in the USA. A Green America Approved Business, Truce is Gold Level. Environmental Working Group (ewg.org) has ranked Truce products ‘A’.
Diann Peart has a doctoral degree in Botany/Ecology and a lifetime love of the natural world. Prior to moving here to Arizona, she had a plant and design business in Los Angeles. Moving to Arizona for graduate school at Arizona State University, she fell in love with the Sonoran Desert and has remained. Prior to Truce, she founded a nonprofit business, the Institute for Urban Gardening, specialized in establishing gardens on the Gila River Indian Community. Diann founded Truce in 2008 and launched at the Downtown Phoenix Public Market.
Denis Leclerc was born in France and came to Arizona State University for graduate study. He earned his PhD in cross cultural communication. He has been a professor for 27 years, first at ASU, then at Thunderbird School of Global Management for 17 years. Denis has been the CEO of Truce since 2013. Denis and Diann have lived in their home for 30 years, nestled in a permaculture garden with fruit trees, 6 hens, a koi fish pond, and 3 rescue dogs.